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CORE SKILLS

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe InDesign

  • Adobe Lightroom

  • Canva

  • Capcut

  • MS Office

AIN NASYIRAH BINTI MUSTAFA

GRAPHIC DESIGNER

nasyirahmustafa@gmail.com

WhatsApp

Sungai Buloh, Selangor

Behance Portfolio

ABOUT ME

Senior Graphic Designer with 8+ years across e-commerce campaign design, branding, packaging, social media, and publications. Currently designs nationwide sale campaigns at Lazada Malaysia, one of Southeast Asia’s largest e-commerce platforms, and owns creative from concept to final execution: original key visuals, conversion-focused campaign landing pages with UI components, and multi-platform brand systems. Proven creative lead on monthly campaign cycles, comfortable using AI tools (ChatGPT, Gemini) to speed up high-volume production, and works well in fast-paced, cross-functional teams.

WORK EXPERIENCES

Lazada Malaysia | E-commerce Creative & Campaign Designer

July 2024 - Current

  • Develop original key visual concepts for national thematic and category campaigns (e.g., Beauty Fair), owning creative from ideation through final execution.

  • Design complete campaign landing pages, including layout structure and UI components (buttons, title bars, navigation, banners, promotional sections), built to convert while staying brand-consistent for millions of shoppers.

  • Adapt regional key visuals into localised, market-focused designs for Malaysia’s biggest sale events: Mega Sales, Double Digit, Mid-Month, and Payday.

  • Support campaign planning and execution across monthly and mega sale cycles, coordinating timelines, assets, and platform submissions campaign teams.

  • Use AI tools (ChatGPT, Gemini) to accelerate content.

JRM Holistik Sdn Bhd | Graphic Designer

April 2023 - June 2024

  • Produced marketing visuals, product launch materials, and promotional campaigns across the full product range of a leading wellness brand.

  • Proposed and developed packaging designs for new product lines in coordination with product and brand stakeholders.

  • Created social media posters and promotional content, collaborating cross-functionally on ad-hoc marketing initiatives.

Fasyeera Empire Sdn Bhd | Graphic Designer - Creative Lead, Monthly Campaigns

February 2022 - January 2023

  • Led creative direction for monthly campaigns from start to finish, covering promotional posters, live-event visuals, and digital e-books for reseller networks.

  • Tracked and organised reseller purchase-point data across a 3-month sales challenge, verifying eligibility against campaign criteria for a company-wide incentive programme.

  • Produced skincare education infographics and targeted social content (Instagram Feed, Stories, Facebook) that improved customer understanding.

  • Managed photo production for monthly campaign promotions, including prepping, shooting, and editing.

  • Independently researched and sourced content for marketing collaterals.

  • Served as in-house photographer/videographer for company events, delivering content for internal use and live social media updates.

Tihani Cetak Sdn Bhd | Graphic Designer

June 2021 - January 2022

  • Created brand visuals including logos, product mockups, notebooks, and calendars, along with daily Instagram feed content, product photography, and photo editing for promotional materials.

  • Proofread and approved client artwork as the final quality check before print, and liaised directly with clients on amendments.

Jalur Inovasi Sdn Bhd | Graphic Designer

July 2018 - May 2021

  • Produced graphics and layouts for school textbooks and children schoolbooks such as Buku Teks MPV Katering dan Penyajian Tingkatan 4 & 5.

  • Created textbook layout for Kementerian Pendidikan Malaysia, Jabatan Agama Islam Selangor, Jabatan Agama Islam Johor and Jabatan Perpaduan Negara dan Integrasi Nasional.

  • Attended book workshops with the clients for contents improvement and design amendments.

MAHSA University | Graphic Designer

November 2017 - Mac 2018

  • Developed multi-channel marketing materials (flyers, brochures, website graphics, promotional posters) and education-fair collateral supporting student recruitment, collaborating cross-functionally to meet communication objectives.

Syntax Media (M) Sdn Bhd | Junior Creative Designer

February - October 2017

  • Designed web banners and system backgrounds while monitoring the e-commerce system, updating product listings, handling customer enquiries, and gathering client requirements for digital campaigns.

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